
Five years goes by fast. But like a good round, it’s the moments along the way that stay with you.
Goatlane began in 2020 with a simple idea: to create products that combine quality with a love for golf and the lifestyle around it. On August 13, 300 pairs of shoes showed up outside my door. For a while, every box was stored in my small apartment, turning the living room into something closer to a warehouse than a home.

Since then, the journey has been anything but straight. We went through countless rounds of sampling, refining every detail until it felt right. What once lived floor-to-ceiling in a small apartment eventually needed a real warehouse to hold it all. Along the way, Goatlane has reached golfers in 69 countries, collaborated with Grant Horvat on two collections, and created custom shoes for some of the most prestigious courses in the world, from Valderrama to Kiawah. Each step has been a reminder of just how far this game can take you.

Today, we’re a team of seven, working side by side across every part of the brand. We share the load, whether it’s business, creative, marketing, or the small details that keep everything moving. We’re still a small group, but each step we take together makes Goatlane stronger. With every product, every market, and every collaboration, we’re building the brand we believe in.

The past five years have been full of milestones off the course as well. I got married, became a father twice with a third on the way, and welcomed a dog into the family. Goatlane has grown alongside it all, and at this point it feels like my fifth child.

Turning five is more than a milestone for us. It’s a chance to look back with gratitude and look forward with excitement. To thank those who believed in the idea from the beginning, and to welcome those who are only just discovering it now.
Thanks for being part of the ride so far. We can’t wait to see where the next round takes us.
Play well!