GOATLANE is a golf brand centered around being and becoming the GOAT, “Greatest of All Time.” The brand has been created to inspire confidence and speak to an overall mindset of living your best life both on and off the course. Through the principles of quality, heritage, and exclusivity combined with modern style GOATLANE is more than just a lifestyle, it’s a state of being. The goal of GOATLANE’s communications is to inspire a feeling of being the best within the consumer. Becoming the greatest of all time in all aspects of life. Join our journey! /Gustav Schauman, Founder