Our Story


Goatlane combines impeccable Scandinavian design with technical excellence to make everyone a little more GOAT, both on and off the course.

We were born from a wish that golfing footwear was more inclusive, fun, and stylish. Our founder Gustav Schauman wanted to disrupt golf’s stuffy and cliquey image, by creating a brand for modern, sneaker-loving golfers from any background. At the same time, he sought to recapture the sport’s classic cool - epitomised by Arnold Palmer and other greats of the golden era - which has since given way to nylon shirts and plastic shoes. Hailing from a family of fanatical golfers, Gustav grew up on the golf course, and understood from a young age the joy that the sport can bring. He founded Goatlane in 2020 and our first collection launched that same year.

Designed in Stockholm in partnership with PGA Tour pro technical advisors, and crafted from the finest materials in Portugal, Goatlane shoes are available worldwide.

Wanna be the GOAT? Want the traction and grip of a mountain goat? Just want damn nice sneakers? Come on in.