For the Course and Beyond
Like a perfect swing, sneaker design is a game of precision. Balance, control, and innovation drive us to push boundaries, refine every detail, and redefine comfort. Goatlane was born from a passion for golf and an obsession with innovation. Raised on the fairways, founder Gustav Schauman saw an opportunity to reimagine the game’s most overlooked essential—footwear. Bridging performance and style, we create golf sneakers that move effortlessly between the course and beyond.Rooted in Scandinavian design, we strip away the unnecessary, focusing on precision, innovation, and modern aesthetics. Each collection refines the game—questioning, evolving, and redefining golf footwear.
Because true design is never finished.
You could say we’re obsessed. You wouldn’t be wrong.
Merging Performance and Style
Goatlane was born from a passion for golf and a vision to redefine its most overlooked essential—footwear. Raised on the fairways, founder Gustav Schauman saw the need for a sneaker that blended comfort, function, and Scandinavian design. A shoe that moved as effortlessly as the modern golfer—on and off the course.
With that idea, Goatlane set out to create the ultimate golf sneaker. A fusion of performance and style, crafted for those who demand precision in every step.
Since then, we haven’t looked back.
A Story of contrast
Honoring Tradition, Redefining Performance
Goatlane is built on contrasts—tradition meets innovation, classic elegance meets modern performance. This balance has shaped my life and, in turn, this brand.
I grew up between two worlds—one rooted in golf’s timeless heritage and the craftsmanship of well-made footwear, the other driven by innovation and reinvention. I never wanted to choose between tradition and progress, and Goatlane was born from this duality—a sneaker that respects golf’s history but moves with today’s energy. Every piece I want to be a reflection of this balance. Handmade craftsmanship meets modern performance. Tradition meets evolution. The golf course meets the city streets. For me, Goatlane isn’t just about sneakers—it’s about honoring the past while embracing the future. It’s for those who, like me, appreciate both timeless style and modern versatility, who refuse to settle for just one or the other.
This is my story. And in some way, I hope it becomes a part of yours too.
