PRIVACY POLICY

Last updated: October 29, 2025

This Privacy Policy describes how Goatlane Sports AB (“Goatlane Sports,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from goatlane.com or goatlanesports.com (the “Site”), or otherwise communicate with us (collectively, the “Services”). “You” and “your” mean the individual using our Services.

DATA CONTROLLER
Goatlane Sports AB
Org. No.: 559202-1272
Address: Anundvägen 22, 182 60 Djursholm, Sweden
Email: begoat@goatlane.com

CHANGES TO THIS PRIVACY POLICY
We may update this Policy to reflect changes in operations, technology, or law. We will update the “Last updated” date and, where required, notify you via email or on the Site.

WHAT PERSONAL INFORMATION WE COLLECT

Information You Provide

  • Contact details (name, address, phone number, email)
  • Order and payment details (billing/shipping address, payment confirmation)
  • Account information (username, password)
  • Support and survey responses, including market-research feedback

Information Collected Automatically
Via cookies, pixels, and similar technologies we collect IP address, device/browser info, pages viewed, time on page, referring sources, and interactions with our emails/ads.

Information from Third Parties
We may receive information from e-commerce and payment partners (e.g., Shopify, payment processors), analytics and marketing providers, and social media platforms.

LEGAL BASES FOR PROCESSING (GDPR)

  • Contractual necessity (purchases, delivery, customer support)
  • Legal obligation (bookkeeping, tax, consumer protection)
  • Legitimate interests (service improvement, fraud prevention, market research, limited direct marketing)
  • Consent (email/SMS marketing, non-essential cookies). You may withdraw consent at any time.

HOW WE USE PERSONAL INFORMATION
We use data to:

  • Provide, operate, and improve the Services
  • Process payments, fulfill orders, and manage deliveries
  • Communicate about your account, orders, or inquiries
  • Personalize content and offers
  • Conduct market research to improve products and services
  • Detect, investigate, and prevent fraud or misuse
  • Comply with legal and regulatory obligations

PAYMENT INFORMATION (WE DO NOT STORE CARD NUMBERS)
We do not store full credit/debit card numbers. Payments are handled by certified processors (e.g., Shopify Payments, Stripe, Adyen) who process card data on our behalf under strict security standards.

COOKIES AND TRACKING TECHNOLOGIES
We use cookies managed by Cookiebot. Categories: Necessary, Functional, Statistical, Marketing. You can manage preferences via Cookiebot or your browser. For details, see our Cookie Policy. Disabling cookies may affect site features.

GLOBAL PRIVACY CONTROL (GPC)
We honor GPC signals as an opt-out from data sharing and targeted advertising for that browser/device. Learn more at globalprivacycontrol.org

MARKETING AND ADVERTISING
We may use your personal information for marketing and promotional purposes, including email newsletters, targeted advertising, and SMS marketing (see “SMS MARKETING” below). You can opt out at any time via unsubscribe links or by contacting us.

SMS MARKETING
If you opt in, we use your phone number to send promotional SMS about Goatlane Sports products, offers, and events. We only send SMS with your explicit consent. You can opt out by replying “STOP” or contacting begoat@goatlane.com. Standard carrier rates may apply. We do not share your number with third parties for their own marketing.

CHILDREN AND AGE REQUIREMENTS

  • If you are under 18, obtain consent from a parent/guardian before purchasing on our Site.
  • For marketing subscriptions, we comply with child-consent laws. In Sweden, parental consent is required for children under 13.

HOW WE DISCLOSE PERSONAL INFORMATION
We may share data with:

  • Service providers (payments, fulfillment, hosting, analytics)
  • Marketing partners, only with your consent
  • Authorities, when required by law or to protect our rights

We do not sell your personal information. In case of merger, acquisition, or reorganization, customer data may be transferred to the new entity under this same Privacy Policy.

DATA SECURITY AND RETENTION
We apply strong technical and organizational security measures. While no system is 100% secure, we safeguard your information to the best of our ability.
We retain data as long as needed to provide services, comply with law, and resolve disputes.

YOUR RIGHTS (GDPR/EEA)
You have the right to:

  • Access, correct, or delete your personal data
  • Restrict or object to processing
  • Withdraw consent
  • Request data portability

Contact begoat@goatlane.com to exercise these rights. You may also file a complaint with Integritetsskyddsmyndigheten (IMY), the Swedish Data Protection Authority: imy.se.

INTERNATIONAL CUSTOMERS
We are based in Sweden and subject to GDPR. For customers outside the EU/EEA, we apply equivalent safeguards and process data lawfully under local laws.

CONTACT US
Goatlane Sports AB
Anundvägen 22, 182 60 Djursholm, Sweden
Email: begoat@goatlane.com